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PolyU Study Finds Right Audience Critical for Destination Marketing Mini-Movies
March 28, 2018
Destination marketers interested in how to produce effective mini-movies to market travel destinations need to ensure that they target the right audience,...
PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality
February 28, 2018
Well-designed hotel loyalty programmes can increase members’ satisfaction and improve the quality of their relationships with the associated brands,...
PolyU Study Finds Russian Tourist Satisfaction Hinges on Hotel Features
January 25, 2018
The majority of Russian tourists are highly satisfied with Hong Kong’s upmarket hotels, according to the findings of a recent study by Dr Denis Tolkach...
PolyU Study Finds Focus on Accessibility Key to Exhibition Market Development
December 27, 2017
When choosing whether to attend an exhibition, exhibitors will go almost anywhere there is potential for successful business but visitors prefer destinations...
PolyU Holds a Naming Ceremony for Mr and Mrs Chan Chak Fu Building
December 18, 2017
The Hong Kong Polytechnic University (PolyU) has named the premises of the School of Hotel and Tourism Management after a pioneer Hong Kong hotelier, the late...
PolyU Study Reveals Surprising Source of Unethical Tourist Behaviour
October 30, 2017
Judgements about ethically unacceptable behaviour may vary amongst cultures, and Western tourists are more likely to engage in such behaviour when on holiday,...
PolyU Receives Donation from Zhejiang Drore Technology to Advance Hospitality and Tourism Education
September 27, 2017
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University received a donation of HK$1.08 million from Zhejiang Drore Technology...
PolyU Establishes Kwok Hospitality Awards at School of Hotel and Tourism Management
September 19, 2017
The Hong Kong Polytechnic University (PolyU) is pleased to have received support from the Kwok Scholars Association (KSA) for the establishment of Kwok...
PolyU Study Finds Room Attribute Preferences Vital to Hotel Profit Maximisation
September 14, 2017
Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the...
PolyU Releases Report on 2016 Tourist Satisfaction and Tourism Service Quality Indices
September 12, 2017
The 2016 PolyU Tourist Satisfaction Index (PolyU TSI) and Tourism Service Quality Index (PolyU TSQI) show general increases compared with the 2015 results,...
PolyU School of Hotel and Tourism Management Scholar Conferred Endowed Professorship
September 5, 2017
Endowed by the Victoria Park Hotels Limited, Professor Haiyan Song, Associate Dean of the School of Hotel and Tourism Management (SHTM) of The Hong Kong...
PolyU Study Finds Understanding Travel Needs Can Help Improve Elderly Quality of Life
August 31, 2017
Identifying the travel needs of different groups of elderly people in Hong Kong is the first step in providing appropriate services that can improve their...
PolyU School of Hotel and Tourism Management Ranked World No. 1
July 11, 2017
The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is ranked No. 1 in the world, according to...
PolyU Study Finds Review Features Influence Hotel Booking Intentions
June 26, 2017
Potential guests reading online hotel reviews are influenced by a range of underlying features when forming their booking intentions, according to Ph.D....
3rd Global Tourism & Hospitality Conference Hosted by School of Hotel and Tourism Management to Celebrate PolyU’s 80th Anniversary
June 13, 2017
3rd Global Tourism & Hospitality Conference
hosted by School of Hotel and Tourism Management to celebrate PolyU’s 80th Anniversary
The School of...
PolyU to Host HONG KONG 2017: 3rd Global Tourism & Hospitality Conference
May 22, 2017
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) will host the HONG KONG 2017: 3rd Global Tourism &...
PolyU Study Finds More Knowledge Needed of Muslim Tourists’ Requirements
May 18, 2017
Although Muslim tourists constitute a large and growing sector of the travel market, greater awareness is needed of their specific requirements according to...
PolyU Study Finds Package Tours Limit Tourist Satisfaction
April 26, 2017
Package tours can result in low tourist satisfaction even though they are economically advantageous, according to a recently published study done by Assistant...
HNA Hospitality Group Gives Boost for SHTM to Advance Hospitality Education
April 20, 2017
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) is pleased to have received a RMB300,000 donation from the...
PolyU Study Finds Social Media Critical for Overseas DMOs in China
March 29, 2017
Overseas destination marketing organisations (DMOs) wanting to improve their marketing strategies in China should consider expanding their social media...